The Borough of Opportunity

On October 13th, Herrick partnered with the Office of the Bronx Borough President and The Bronx Overall Economic Development Corporation, to host a trolley tour showcasing some of the new opportunities and development sites available in the Bronx. Commentary was provided by:

  • Marlene Cintron, President, The Bronx Overall Economic Development Corporation
  • Wilhelm Ronda, Director, Planning & Development at The Office of the Bronx Borough President
  • Daniel Donovan, Planner, Bronx Borough President’s Office
  • Sam Goodman, Urban Planner, Bronx Borough President’s Office

The tour kicked off at the beautiful Bronx Supreme Court building at 851 Grand Concourse with a view of Yankee Stadium in the distance. The trolley then headed to a large development site that is currently up for grabs on 149th Street. Marlene Cintron expressed the need for mixed-use development in this particular area that is buzzing with shoppers and commuters. Ms. Cintron commented that BJ’s Wholesale Club, JC Penney’s and Target all have stores located in the Bronx that are among their top five performing stores nationwide. Enhancing the fast-developing neighborhood is a 250-room Hampton Inn that is the second hotel on 149th.  Ms. Cintron also commented, “The Opera House Hotel has 94% occupancy and is a well-known destination for European tourists. Tourism is up 14% in the Bronx.”

“The Harlem River Waterfront District, which has the Harlem River to the West, East 149th Street to the North and the Major Deegan to the East is of particular interest to developers,” said Wilhelm Ronda who also pointed out that this development lot is near one of the first stops on the 4 train and is considered a “soft site.” Mr. Ronda explained: “Zoning is generous in this area. It is close to bridges and is a major thoroughfare. There are many opportunities here.” The Port Morris area, a primarily industrial neighborhood in the Southwest Bronx, is currently experiencing an extensive revitalization with many factories and manufacturing buildings being converted into lofts.  The community has become home to young professionals and artists looking for more reasonable rent price-points outside of Manhattan and Brooklyn. The tour also passed The Grand Concourse Plaza Shopping Center on 161st Street, The Grand Concourse (modeled on the Champs-Elysees in Paris) that was declared a historic district in 2011 from 153rd to 167th Street is dotted with a mix of Art Deco and Art Moderne architecture residential buildings, and the Bruckner Boulevard Corridor that is home to the Clock Tower Building. The building, along with the surrounding area has shown tremendous growth and transformation. Rents have skyrocketed in this area in less than 7 years.

The Kingsbridge National Ice Center will be another triumph for the Bronx. The complex will be housed in the historical building once used as an armory and will feature 9 rinks. It is set to be one of the largest indoor ice-centers in the world and will attract national and international tourism bringing a significant economic boost to the area. NHL great, Mark Messier, is an investor and chief executive on the project.

The Bronx Borough President’s Office expressed enthusiasm about working with developers to continue strengthening the economic development of the Bronx. Borough President Ruben Diaz highlighted the borough’s strong sense of community and its wealth of commodities and character and encouraged those in attendance to explore the area. Investment in the Bronx remains vigorous and has been strong since 2009. Mr. Diaz welcomed developers to the Bronx and urged interested parties to work with his office on current opportunities. “We want to facilitate new development that strengthens neighborhood character and fosters overall growth of the borough.” said Mr. Diaz.

According to Sam Goodman, who was born in the Bronx and is now an Urban Planner in the office of the Bronx Borough President: “The Bronx is not a place to live, it is a place to celebrate life.” With over $7 billion dollars invested in residential, commercial and institutional projects in the borough in the last 6 years, the Bronx is now the new borough of opportunity.